Rapid Fire Challenge

Maximizing Distribution of Patient Educational Materials

The Challenge

Caring Ambassadors is a nonprofit that works to improve the lives of patients and communities by empowering and educating them to be advocates for their own health. Their Lung Cancer Program has published 3 books dedicated to helping patients gain the knowledge and understanding they need to navigate their treatment and become an ambassador for their own health. The books are highly accredited and written by experts in the field, and they even offer free digital copies which patients can easily download. Caring Ambassadors has a grant to distribute 250 free hard copies to patients, caregivers, oncology nurses, patient navigators, and social workers. However, while they have succeeded in bringing a wide audience to their website where they can request a hard copy free of charge or download the books, they are struggling to convert those views into orders/downloads. Caring Ambassadors is therefore looking for strategic advice on how to hone their messaging and marketing strategies to reach more of their target audience and convert more views into orders/downloads.

Key Questions

1. What is the best way to target lung cancer patients/caregivers on social media? Is one platform more effective than the others?

2. Do you have any ideas or suggestions to improve campaign branding and messaging? (See Marketing Efforts to-date below)

3. Does providing free copies diminish the value?  

Marketing Efforts to-date

Paid Social Media Campaign Results

Click Here to see all of the social media images and associated posts

"New Study Highlights Progress in Drug Development Landscape for Lung Cancer" Catch up on what you missed this week in lung cancer news. http://caringambassadors.org
#weeklynews #lcsm #alkfushion #EGFRResisters #IASLC #lungcancer #lcam #cancerawareness

It's Saturday. Have you requested your free Choices Bundle? Request a copy for yourself or even someone you know that is living with lung cancer, or for medical offices and hospitals as a patient resource.
https://lungcancerchoices.org

"Lung-MAP: Post-immunotherapy ramucirumab plus pembrolizumab improves NSCLC survival"
Catch up on this weeks lung cancer news, http://caringambassadors.org
#weeklynews #lcsm #alkfushion #EGFRResisters #IASLC #lungcancer #lcam #cancerawareness

Free lung cancer information and resources. Helpful information for caregivers. A healing planner to help guide you in your path to wellness. Wellness can mean different things to different people.
Learn more about these amazing free books.
https://lungcancerchoices.org
#lungcancerinfo

"Plant compound effective against lung cancer in laboratory setting"
Catch up on this weeks lung cancer news, http://caringambassadors.org
#weeklynews #lcsm #alkfushion #EGFRResisters #IASLC #lungcancer #lcam #cancerawareness

Load More...
Cover for Caring Ambassadors Lung Cancer Program
789
Caring Ambassadors Lung Cancer Program

Caring Ambassadors Lung Cancer Program

The Caring Ambassadors Lung Cancer Program provides information and resources to help you and your loved ones understand your disease and some of the health care options available to you.

Hi again! We are here to offer free lung cancer resources so you can be armed with the best possible information. Request your free Choices Bundle today. A trio of resources for people with lung cancer and their caregivers. Information Empowers. lungcancercap.org/the-choices-bundle/ ... See MoreSee Less
View on Facebook
If you have lungs, you should be screened.lungcancercap.org/lung-cancer-screening/ ... See MoreSee Less
View on Facebook
It's Saturday. Have you requested your free Choices Bundle? Request a copy for yourself or even someone you know that is living with lung cancer, or for medical offices and hospitals as a patient resource. lungcancerchoices.org ... See MoreSee Less
View on Facebook
"Plant compound effective against lung cancer in laboratory setting"Catch up on this weeks lung cancer news, caringambassadors.org#weeklynews #lcsm #alkfushion #EGFRResisters #IASLC #lungcancer #lcam #cancerawareness ... See MoreSee Less
View on Facebook
Lung cancer information and resources are necessary tools for any person that is living with lung cancer, or taking care of a person with lung cancer. Request your free books today. lungcancerchoices.org#lungcancerinfo #freebooks ... See MoreSee Less
View on Facebook